The popular reality show, The Only Way Is Essex (TOWIE) has increased the popularity of the fake tan 
and boosted fake tan sales in the UK.
Amy Childs and Lauren Goodger have both shown how to successfully apply a beautiful natural looking fake tan.
In fact it is the whole cast of past and present members of TOWIE that have been shown to sport a glowing and golden fake tan. Some of the cast have gone on to launch their own tanning range or their own beauty salon.
Following some research, we have included below at the time of writing what we believe to be the products used by individual members of the cast including male members such as Joey Essex and Harry Derbridge. The TOWIE stars below also share their tanning tips and their tanning routines.
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Amy Childs
In an interview last year with Now Magazine, Amy Childs professed that she cannot stand girls that have a blotchy fake tan. In the same interview she also admitted that her perfect night includes touching up her own fake tan.
Amy is in the process of launching her own Amy Childs fake tan range but up until now she has been a huge fan of Fake Bake. On her Twitter page she tweeted:
“The tan I am using is Fake Bake Airbrush – doesn’t go patchy non streaky – a must have this month girlies, I love it xx.“
Get A Tan Like Amy Childs With Fake Bake Now…
Fake Bake Aerosol Airbrush Tan 207ml
Fast, easy to apply and contains a high percentage of two tanning agents. Fake Bake's exclusive Airbrush formula contains ...—————————————————————————————————————————————————-
Lauren Goodger
Lauren has launched her own fake tan range called Laurens Way fake tan which has been such a success that it is now stocked by retailers including online giant Amazon.
In an extensive interview with Hello Magazine, Lauren gave away some of her tanning secrets. Her top tips include:
“always exfoliates beforehand to get a smooth base and then moisturize daily to keep the tan fresh. Apply evenly and with a mitt or gloves to avoid tanned palms. Allow the product to dry for approximately five minutes after application before getting dressed. “
New! Lauren's Way Glam Tan Self Tanning Liquid 250ml
The tan is super easy to apply, gives you an instant natural glow, and then develops into a gorgeous even, ...—————————————————————————————————————————————————-
Joey Essex
In an interview with the XFactor Joey Essex says of his fellow cast members:
“the ladies need to ease up on the fake tan and bleach a bit I prefer natural looking make-up, but the girls on the show are gorgeous though.“
This has not stopped the night club promoter being partial to the occasional spray tan himself. Joey has recently been filmed in a spray tan booth at his cousin, Chloe Simms salon using Fake Bake during the filming of a Walkers Crisp Advert.
Get The Joey Essex Fake Tan bronzed look..
Fake Bake Self-Tanning Lotion 6oz
FakeBake is one of the premium brands in the self tanning market and can give a year round glow to ...—————————————————————————————————————————————————-
Harry Derbridge
Harry Derbridge like many of the Towie cast is a huge fan of Fake Bake. On his Twitter page Harry recently tweeted:
“Just got a gift through the door and it was loads of bottles of fake bake! My best fake tan in the world.”
Harry, in an interview with Fake Bake gushes his admiration for Fake Bake Airbrush.
Harry then continues to go into detail about his tanning routine in which he professes to use Fake Bake every second night to keep his tan always topped up.
Self Tanning by Fake Bake Airbrush Instant Self Tan Golden Bronze 207ml
Fake Bake Airbrush Instant Self-Tan is the easiest way to achieve a tan. The 'shows where it goes' cosmetic ...—————————————————————————————————————————————————-
The subtle tones of Laura Goodger (centre) have gone to reassure people that if they use a good quality fake tanner and use it sparingly there is no reason why they cannot achieve the same stunning results.
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Joey Essex visits Amy Child’s salon to get a spray tan
Watch below as Joey gets an all over spray tan complete with hair net!
Lauren Goodger Laurens Way Press Launch 9th November 2011
Current and former members of the TOWIE cast are having a degree of success in the Fake Tanning industry. Laurens Way is a product range which is very high in quality demonstrated by the fact that Amazon the huge online retailer have agreed to sell the range.
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Do feel free to answer our poll on the right hand side. Which of the TOWIE cast eith past or present do you think has the most realistic looking fake tan. We will be interested to find out the results which you will be able to see here on the website.
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I love this show and regularly watch it via satelite in New Zealand. Keep up the good work here….love these guys…so funny but SOOOO vain!:)